Marketing Strategy and Audits
Find out what is working, and what to do next
Most businesses are not short on marketing ideas. They are short on clarity about which ideas deserve their time and money. A marketing audit or strategy project gives you an honest assessment and a plan you can actually follow.
Signs it is time for a fresh look
A strategy project is a smart move when:
- You are busy with marketing but not sure it is bringing in customers.
- Your website, social media and email each feel like separate projects.
- You are about to invest in a new website, campaign or hire and want to spend wisely.
- Your message has drifted and people are not sure what makes you different.
- You have a team that needs a clear plan to follow.
What you walk away with
An honest assessment
A clear-eyed review of your website, social, email and analytics, with plain-language notes on what to keep, fix or stop.
Priorities, in order
A ranked list of what to do first, so you put limited time and budget where it will make the biggest difference.
A message people remember
Clear positioning and key messages that explain who you help and why you are the right choice.
A plan your team can run
Channels, content and simple measures of success laid out so your team knows what to do each week.
Packages and pricing
Each project is a one-time engagement with a fixed price and clear deliverables.
Marketing Audit
One-time project
A clear-eyed look at what is working, what is not and what to fix first.
- Website, social, email and analytics review
- Competitor snapshot
- Prioritized action plan and 60-minute walkthrough
90-Day Marketing Plan
One-time project
A focused plan your team can follow for the next quarter.
- Goals, audience and key messages
- Channel plan and content calendar
- KPIs and a simple reporting template
Brand Foundations
One-time project
Define who you are and how you sound so every touchpoint feels consistent.
- Positioning and audience profiles
- Messaging framework and brand voice
- Visual style guide: colors, type and logo use
Projects start with a 50% deposit, and the balance is due at delivery. Prefer ongoing support after your plan is ready? Ask about the Fractional CMO retainer.
How it works
- Free consultationWe talk about your goals and what prompted you to look at your marketing now.
- Clear proposalYou get a written scope, timeline and fixed price within three business days.
- Research and reviewI review your channels, data and competitors, and talk with you and your team.
- WalkthroughWe meet to go through the findings and the plan together, so you leave knowing exactly what to do next.
Common questions
What do you need from me for an audit?
Access to your website analytics, social media and email platform, plus a short conversation about your goals and customers. I will send a simple checklist after we start.
How long does a marketing audit take?
Most audits are completed within two to three weeks, depending on how many channels you use and how quickly access is set up.
What is the difference between the audit and the 90-day plan?
The audit tells you where you stand and what to fix first. The 90-day plan builds on that with goals, messages, a channel plan and a content calendar your team can follow.
Can my team carry out the plan?
Yes. Plans are written to be practical for small teams. If you would like help putting the plan into action, we can talk about ongoing support.
Get a clear picture of your marketing
Book a free 30-minute consultation and we will talk about which project fits where you are right now.
Other ways I can help
