Fractional CMO
Senior marketing leadership, without the full-time salary
Your business has outgrown “we post when we can,” but a full-time Chief Marketing Officer is not in the budget yet. As your fractional CMO, I lead your marketing for part of each month: setting the direction, guiding your team and making sure the work adds up to growth.
Is this the right fit?
Fractional leadership usually makes sense when a few of these sound familiar:
- Marketing happens, but nobody owns the strategy behind it.
- You have a small team, freelancers or an agency, and they need clear direction.
- You are spending money on marketing and cannot tell what is working.
- You are preparing for growth, a launch or a new market and want an experienced hand on the plan.
- You want executive-level thinking before committing to a six-figure hire.
What changes when marketing has a leader
One clear plan
Priorities, budget and goals that everyone understands, so effort stops getting spread across too many ideas.
Better use of your team
Your staff, freelancers and agencies get direction and feedback, and their work starts pulling in the same direction.
Decisions based on results
Simple reporting shows what is producing leads and revenue, so money moves toward what works.
Experience on call
Leadership from someone who has run marketing as a CMO across industries from manufacturing to SaaS, education and nonprofits.
Package and pricing
Fractional CMO work is a monthly retainer. Your proposal will reflect your goals and how much hands-on support you need.
Fractional CMO
Monthly retainer
Senior marketing leadership without a full-time hire. Up to 30 hours a month, 3-month minimum.
- Strategy, budget and priorities
- Team, vendor and agency direction
- Weekly check-ins and monthly reporting
Marketing Audit
Good first step
Not sure where to start? An audit gives us a shared picture of what is working before a retainer begins.
- Website, social, email and analytics review
- Competitor snapshot
- Prioritized action plan and 60-minute walkthrough
Any retainer with a 6-month commitment is 10% off. Ad spend, software and other third-party costs are billed separately or paid directly by you.
How it works
- Free consultationWe talk through your goals, your team and where marketing feels stuck.
- Clear proposalYou receive a written scope, timeline and fixed monthly fee within three business days.
- First 30 daysI review what you have, meet your team and set priorities and a 90-day plan.
- Ongoing leadershipWeekly check-ins keep work moving, and a monthly report shows progress against the goals we set.
Common questions
What is a fractional CMO?
A fractional CMO is an experienced marketing executive who works with your business part-time. You get senior strategy and leadership for a set number of hours each month instead of hiring a full-time executive.
How is this different from hiring an agency?
An agency usually executes a specific scope of work. A fractional CMO sits on your side of the table, sets the strategy, manages priorities and holds every partner, including agencies, accountable for results.
How many hours a month is included?
The standard retainer includes up to 30 hours a month. If you need more or less support, we can adjust the scope in your proposal.
Is there a long-term contract?
There is a 3-month minimum so there is enough time to see real progress. After that, the retainer continues month to month and you can cancel with 30 days’ notice.
Do you work with my existing team?
Yes. Most of the value comes from helping the people you already have work with more focus. I can also help you decide what to hire for next.
Ready for marketing with a leader behind it?
Book a free 30-minute consultation. You will leave with a few honest recommendations, whether or not we work together.
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